Google Business Profile: check eligibility before setup

Describe the real operating model

Write whether customers visit a staffed location, whether your team travels to them or whether service is entirely remote. Check the official eligibility page and supported regions for your case before creating anything. Do not invent a storefront or use another business’s address to make an application look local.

Use accurate public information

Google’s representation guidelines call for the real-world business name and accurate address or service area. Keep promotional phrases out of the name field. Our recommendation is to prepare one approved information sheet so the owner, staff and setup provider use the same current details.

Keep the owner involved

For a hypothetical local repair service, the owner should confirm the service area, public contact details and authorization before a helper starts setup. Keep a record of who manages the profile and where official notifications arrive. Do not promise verification or a particular search position as part of a setup service.

Choose a suitable route if ineligible

An online-only business can still explain its services through a useful website and social pages. Spend the preparation time clarifying the offer, contact route and evidence of real work. Eligibility and feature availability should be checked again when the business model or official guidance changes.

• Real customer-contact model
• Official eligibility and region checks
• Accurate name and service area
• Owner authorization and current contact details